SERVICE SALES CORPORATION (PVT.) LTD., (SSC) being Pakistan's leading retailer SINCE 1954, has always been at the forefront of taking new initiatives to provide best experience to our customers across Pakistan. Our operative business is divided into the segments of wholesale and retail. SSC is a leading player with more than 500 retail stores and exceeding 1500 independent retailers in its wholesale network across Pakistan. It operates with the sales lines Servis, Shoe Planet & CALZA. Read More


Servis is SSC's main pillar brand in footwear. SSC has nurtured this brand through successive generations of management and has positioned it as one of the most recognized brands of Pakistan.

Shoe Planet

Shoe Planet is a unique shoe shopping destination store, offering product quality and design at par with the top international brands in an engaging shopping environment.


The concept for introducing an organized family shoe brand, for mid to lower consumer income group was conceived in 2015. Therefore a separate strategic business unit was formed under the name of CALZA in 2016.