Social Responsibility

SSC has been a regular contributor to social causes and community welfare. Some of the initiatives on our CSR front are:


Share Happiness Program


SSC has been the first footwear retailer to have launched a formal CSR Program. Launched in 2009, this program has been named “Har Aik Baantay Khushian” (Share Happiness) based on the idea that “one can make a difference.” Customers buying shoes from our retail stores are encouraged to donate the change from the transaction to this program and SSC matches the total amount for donation collected through this program. This program is run with leading partner Shaukat Khanum Memorial Hospital and Research Centre along with other leading charitable organizations like SIUT etc.




Provision of shoes to deserving institutions, charitable organizations, individuals and causes – These are routinely provided on need basis to foundations, needy individuals, sporting clubs and underprivileged areas. SSC has donated free shoes to Child Protection Welfare Bureau and Roshni Homes etc.


Relief and Rehabilitation Work


SSC has a volunteer Disaster Response Team comprising of its management and employees. Relief activities are provided in times of national crises. SSC played a key role in the challenging times of 2005 earthquake, 2009 IDPs challenge and 2010 flood as well.