History

1959

Service Sales Corporation (SSC) was formed, with first outlet opening on Mall Road, Lahore.

 

1971

 

Reached a milestone of 100 stores.

 

1983

 

Cheetah – the first sports shoe brand was formed.

 

1988

 

Don Carlos – a premium men’s formal footwear brand was launched.

 

1993

 

Liza – the first brand for women’s shoes was launched.

 

2003

 

Servis Mega Store – a major multi brand format in partnership with leading international brands was started.

 

2008

 

Servis Franchise program was started.

 

2009

 

Servis Retail network crossed the 400 stores mark.

 

2011

 

SSC became an independent group after the restructuring of the Servis Group.

 

 

2012

 

SSC wins the Shaukat Khanum Memorial Cancer Hospital and Research Center Social Responsibility Award.

 

Shoe Planet – the first multi-brand shoe store was opened.

 

 

2013

 

SSC won the ‘Campaign of the Year’ award at the PAS Awards for its ‘Shoes for Everyone’ campaign.

 

SSC takes the lead by being the first company to automate its entire operations with Oracle Retail solutions.

 

2016

 

CALZA – dedicated brand for mens shoes was launched.