NDURE, launched in 2018, has become the fastest-growing everyday fashion footwear brand in Pakistan and stands tall with a network of over 154 stores and counting. Embracing millennials' multi-dimensions and ever-changing personalities, NDURE brings them footwear that lets them flaunt the many expressions of who they are. It means providing them with everyday fashion footwear that complements the different aspects of their personalities. In 2020, NDURE launched its website to stay hand in hand with the digital era. The website serves as a 'Digital Showroom' to exhibit NDURE's new and trendy footwear for the millennials and making purchasing online easy.