Keeping up with the ever-changing fashion trends is essential since SSC is one of Pakistan's most extensive Retail Networks. SSC has a strong emphasis on the role of Marketing for its products across 400 retail stores. SSC operates through NDURE, Shoe Planet and Soloto, and markets its products under the brand names of NDURE, Mark Kessler, Reeva, Liza, Regale, Calza & Regale. The marketing (of SSC's product range) is heavily research-driven and helps provide the right product to the right customer. SSC also markets its Wholesale Network with over 1,000 Independent Retailers across Pakistan through 9 Wholesale Business Centres.
The Design Philosophy of NDURE is to create iconic styles while being aligned with international fashion trends. Our designers work tirelessly, creating effortlessly elegant shoes that cater to consumers' needs and rapidly changing buying patterns. Our forte is exceptional craftsmanship, and our mission is to deliver attractive & everyday fashion.
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SSC set up its first manufacturing facility in 2017 and has since established itself as a leader in the footwear industry with two production units located around Lahore. Our manufacturing facilities play a vital role in bringing innovation and technology to meet our customers' ever-changing fashion needs. Our comprehensive systems for quality control and product testing ensure that each item across our vast range of products continues to match the promise of our brands.