Service Sales Corporation (Pvt.) Limited (SSC) is proud to have made a reputable name in the Retail Industry since 1954. The organisation has always pioneered new initiatives to provide the best products to its customers across the country. It is operating through channels of NDURE, Shoe Planet and Soloto. SSC offers products under the brand names of NDURE, Mark Kessler, Reeva, Regale, Calza & Liza. A substantial number of 3,000 employees take immense pride in the rich heritage of SSC and are committed to carrying on with the organisation's legacy. SSC has two large footwear manufacturing plants in Lahore: Shoe Planet (Pvt.) Limited at Sue Assal and SSC Manufacturing (Pvt.) Limited at Sundar Estate. SSC has divided its operative business into segments of Retail & Wholesale, with almost 400 retail stores and 1,000 independent retailers in its wholesale network across Pakistan through 9 Wholesale Business Centers.