OUR VISION
Vision Of SSC
To remain a sustained market leader setting higher standards in industry practice and a meaningful impact on the lives of our customers, employees, community & shareholders through innovation and capability.
- 2nd Floor, EFU House, 6-D, Main Gulberg, Jail Road, Lahore – 54662, Pakistan
- +92 (42) 35790611-20
About Us
CORPORATE VALUES
SSC Corporate Values
SSC bases every aspect of its business on its core organisational values. The values serve as a guideline for the organisation to cater to every business aspect, whether considering the product designs or how the retail representatives greet customers at stores.
OUR
STORY
Service Sales Corporation (Pvt.) Limited (SSC) is proud to have made a reputable name in the Retail Industry since 1954. The organisation has always pioneered new initiatives to provide the best products to its customers across the country. It is operating through channels of NDURE, Shoe Planet and Soloto. SSC offers products under the brand names of NDURE, Mark Kessler, Reeva, Regale, Calza & Liza. A substantial number of 3,000 employees take immense pride in the rich heritage of SSC and are committed to carrying on with the organisation's legacy. SSC has two large footwear manufacturing plants in Lahore: Shoe Planet (Pvt.) Limited at Sue Assal and SSC Manufacturing (Pvt.) Limited at Sundar Estate. SSC has divided its operative business into segments of Retail & Wholesale, with almost 400 retail stores and 1,000 independent retailers in its wholesale network across Pakistan through 9 Wholesale Business Centers.
SSC 62 YEARS JOURNEY
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1954Humble Beginning in Lahore
Service Sales Corporation (SSC) was formed, with the first outlet opening on Mall Road, Lahore. -
1971
100 Stores
Reached a milestone of 100 Stores. -
1983
First Brand Launched: Cheetah
Cheetah – The first Sports Shoe Brand was formed. -
1993
LIZA makes an impression
LIZA – the first brand for women’s shoes was launched. -
2004
Shoe Planet comes in the universe
Shoe Planet – The first multi-brand Shoe Store was opened. -
2013
SSC won the ‘Campaign of the Year'
SSC won the 'Campaign of the Year' award at the PAS Awards for its 'Shoes for Everyone' Campaign. -
2017
New Production Unit
New Production Unit at Lahore -Sue Assal. -
2018
NDURE's journey begins
NDURE- The Footwear Fashion brand was launched. -
2020
E-Commerce: A step into the World of Digital
E-Commerce – The Online Channel was launched. -
2021
New Production Unit
New Production Unit in Sundar Industrial Estate. -
2022
NDURE’s 350 Stores
NDURE becomes a network of 350 stores